The standard

The KPI Ownership Standard

A short, opinionated standard for how weekly numbers should be owned, collected, and reported. Eight rules a healthy operating loop follows — and the exact rules CEOTXT enforces for you.

01

One owner per number

Every number has exactly one accountable owner. Not a team, not a committee — one name. Ambiguity is how numbers go missing.

02

One backup per owner

Behind every owner is a named backup who can submit the number. When the owner goes quiet, the backup steps in — automatically, not after a scramble.

03

A fixed weekly close

The loop runs on a set day and time, every week. The cadence is a commitment, not a calendar invite that slips when the week gets busy.

04

Reported at the source, on a deadline

Owners submit their own numbers directly — no relay, no copy-paste from a spreadsheet. Reminders go out 24 hours, 2 hours, and 30 minutes before close.

05

Automatic escalation, never a manual chase

A missing number escalates on its own — to the backup, then to leadership. Chasing people is the system's job, not yours.

06

Every change is logged

Any correction to a submitted number is recorded — who changed it, when, and why. The number you report is always one you can stand behind.

07

One report, delivered

When the numbers are in, a single clean report is pushed to the leader by SMS and email. Not a dashboard to check — a report that arrives.

08

Weekly rolls up automatically

Weekly numbers compound into monthly and quarterly summaries without rebuilding anything. The board view is a byproduct of the weekly close, not a separate project.

A starting point

The 9 core metrics

Most teams start here, then add their own. Each one gets an owner, a backup, a target, and red/yellow/green thresholds.

RevenueCash PositionPipelineBurn RateCustomer CountChurnNPSTeam SizeRunway

You don't have to enforce this by hand.

CEOTXT installs the standard for you — owners, backups, deadlines, escalation, audit trail, and a delivered report — and keeps it running every week.

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