Why
How
Who
Pricing
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For 7-figure+ founders & CEOs
Your key numbers.
One weekly SMS.
No dashboards. No chasing. Just focus.
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Invite-only
“Nagging vanished. My team owns their numbers; I own the vision.”
— Mikkel Pedersen, Serial Founder
Why It Works
Ownership → Clarity → Focus
Owners update. You get a clean signal. The team moves what matters.
Ownership
One owner + backup per number.
Clarity
One weekly SMS with ↑/↓ trends—no dashboards.
Focus
You choose 3–9 KPIs – your key numbers. Nothing extra.
How It Works
Update · Report · Act — every week
A weekly numbers system that installs ownership and rhythm.
1.
Update
(ownership)
Owners update before your deadline. Backups prevent stalls.
Details
Reminders:
T‑1d → T‑2h → T‑30m → Backup
Why:
fixed time + prompts build habit; manual entry = ownership
You get:
on‑time numbers — no chasing
Guardrail:
start 3–5 numbers; cap at 9
2.
Report
(clarity)
One weekly SMS with your key numbers and ↑/↓ trends.
Details
Lightweight. Honest. Impossible to ignore.
Share with board, team, investors — up to 100 recipients.
You get:
30‑second clarity, same time for everyone.
Get a Sample SMS →
(short form; we send you real examples.)
3.
Act
(focus)
Owners move the numbers. You steer the business.
Details
Review the weekly SMS.
If a number drifts, prioritise what changes next week and tell the owner.
Adjust numbers or owners only when needed.
Why it works:
few numbers → clear focus
a name on each number → accountability
the weekly loop → habit.
Small wins stack. The system compounds.
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Who It’s For
7-figure+ founders & CEOs
Value radical simplicity
Know that focus grows revenue
Pricing
$497/mo
Everything you need for your
weekly rhythm:
✓
Weekly numbers by SMS
✓
Owner + backup per number
✓
Auto‑reminders (no chasing)
✓
Up to 100 recipients
✓
Custom cutoff and send time
✓
Private Founders Circle (invite‑only)
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FAQ
Invite-only?
Yes. Built for 7‑figure+ founders and CEOs who value ownership and simplicity.
Setup time?
About 15 minutes. Set your key numbers, assign owners + backups, choose your send time. Live by your next send day.
Security?
Encrypted in transit and at rest. GDPR‑aligned. EU hosting. Stripe payments.
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Invite-only
